For my Nonprofit PR course, I developed a full public relations campaign plan for the Boston Youth Sports Alliance, a Boston-based nonprofit working to expand equitable access to youth sports and community play.

Situation: Youth sports participation is declining due to cost and accessibility barriers, with 1 in 3 U.S. kids unable to play sports because of financial constraints. 

Task: My team created a strategic awareness and community engagement campaign designed to highlight these inequities and inspire families, volunteers, donors, and partners to get involved. 

Action: We proposed the campaign “Every Kid Can Play,” developing SMART objectives, key messaging, PESO-aligned marketing materials, earned media outreach, social media content pillars, a fundraising event concept, and crisis communications preparation.

Result: The final plan delivers a comprehensive roadmap to increase youth enrollment, recruit mentors and coaches, and drive community support through storytelling, partnerships, and measurable engagement strategies.

For my Sports PR class, I worked on a semester-long project affiliated with Hill House, a Boston youth sports nonprofit.

Situation: Hill House needed to expand access to youth sports across the city.

Task: I was part of a team that developed a public relations plan to increase awareness, participation, and community partnerships.

Action: We launched three campaigns—free sports clinics, school collaborations, and a social media initiative—to highlight success stories and promote inclusion.

Result: Our efforts boosted engagement, expanded Hill House’s reach into new neighborhoods, and strengthened its role as a trusted hub for youth development.

This collection highlights my writing work across Emerson College courses, internships, and nonprofit projects. It includes blog content for the Museum of Fine Arts, Boston, public relations materials for the Boston Celtics, and advocacy communication for the student-run nonprofit On The Same Page Boston. These samples demonstrate my ability to craft compelling narratives, adapt tone for different audiences, and communicate ideas clearly across digital and print platforms. Each piece reflects my growth as a strategic and versatile communicator, capable of producing professional, engaging content for a variety of organizations and campaigns.

For my Sports PR class, I worked independently on a rebranding project for the Boston Celtics focused on modernizing their identity while honoring the team’s legendary history.

Situation: Although the Celtics are one of the most iconic franchises in sports, their brand visuals and messaging had become outdated and weren’t fully resonating with younger fans.

Task: I set out to refresh the team’s branding by creating a more contemporary look and voice that still preserved the tradition and legacy at the heart of the Celtics’ identity.

Action: I redesigned key visual elements, updated tone and messaging, developed social content concepts, and crafted a campaign centered on uniting generations of fans through Boston pride, culture, and storytelling.

Result: My rebrand presented the Celtics as both timeless and forward-thinking, strengthening their emotional resonance with longtime supporters while making the team more appealing and relevant to today’s younger audiences.