This page showcases the internship experiences that have shaped my path in marketing, PR, and communication. From the Museum of Science and NESN to the Museum of Fine Arts, Boston, and the City of Boston, each role strengthened my ability to think strategically, create compelling content, and bring meaningful stories to life through digital media and brand development.

Career Work

Museum of Science, Boston

Social Media Collegiate Intern: Summer Term, Fall Term, & Spring Term (June 2025 - Present)

At the Museum of Science, I manage and grow the Museum’s presence across Instagram, TikTok, YouTube, Facebook, Threads, X, Reddit, and BlueSky. My work focuses on creating engaging, mission-aligned content that supports the Museum’s STEM storytelling and expands its digital reach.

Key Responsibilities:

  • Produce, edit, and publish daily content across eight social platforms, including a recurring science-focused microblog series designed to build audience consistency and engagement

  • Host and write daily science microblogs, translating complex scientific topics into approachable content that strengthens storytelling and community connection

  • Track and analyze performance metrics including reach, engagement, video views, and follower growth using Sprout Social and Excel

  • Translate data insights into strategy recommendations, using performance trends to guide content direction and improve results across platforms

  • Collaborate with internal teams to deliver cohesive, mission-driven content that aligns with institutional goals and brand voice

  • Support paid social and digital advertising efforts, including campaign setup, optimization, and reporting across Meta Ads Manager and Google Ads

Major Projects & Achievements:

  • To strengthen engagement during off-times and posting gaps, I developed a 6-day-per-week microblog series featuring:
    — Question of the Day
    — Climate Fact of the Week
    — Fun Fact of the Day
    This series improved predictability, boosted daily learning moments, and contributed to an almost 15% increase in daily engagement across the Museum’s platforms.

  • I expanded the Museum’s Instagram broadcast channel to 2k subscribers, increasing visibility and engagement with our audiences. By promoting the channel across social platforms and integrating it with existing campaigns, I helped strengthen the Museum’s digital reach.

    • Grew the Instagram broadcast channel to 2,000 subscribers
    • Coordinated promotions across multiple social platforms
    • Improved engagement and audience interaction on broadcast content

  • I proposed the adoption of Substack as a new newsletter extension and targeted engagement channel after researching its demographics, capabilities, and strategic fit for the Museum. I presented the platform pitch to senior leadership, received approval, and now lead the strategy and execution of the new Substack app.
    • Directed and manage the app's content and growth strategy
    • Promoted the launch across other social platforms
    • Achieved 500%+ growth in engagement and subscriptions within the first week
Microblog created by me that reached nearly 70k views and Hank Green engaged.

Microblog created by me that reached nearly 70k views and Hank Green engaged.

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At NESN, I support the strategy, planning, and execution of social content across all major platforms. I work closely with production, marketing, and digital teams to ensure that social output aligns with broadcasts, themed campaigns, and live coverage for the Red Sox, Bruins, Penguins, and Pirates.

Key Responsibilities

  • Built and updated cross-platform content calendars and organized creative assets for daily and campaign-driven posts

  • Coordinated with internal teams to align social strategy with live games, broadcasts, promotional pushes, and tentpole moments

  • Monitored league, team, and competitor channels to identify trends and opportunities

  • Supported campaign execution and helped track, organize, and share content plans through planning meetings and post-campaign recaps

  • Manage community engagement through Sprout Social by replying, liking, and interacting with fans and related accounts

Major Projects & Achievements:

Social Media Planning/Strategy Intern: Fall Term (October 2025 - December 2025)

NESN (New England Sports Network)

  • I significantly improved NESN’s community management workflow on Sprout Social—reducing the message backlog from 1.2 million to 7,000.
    • Actively responded to comments, messages, and mentions
    • Built stronger audience relationships through consistent engagement
    • Helped streamline the platform’s overall response and moderation system

  • I have created a range of social assets, including:
    — Patriots Trading/Popular Stats graphics
    — 310 to Left Vodcast promotional graphics
    These pieces support NESN’s storytelling across team coverage and digital formats.

  • Developed a full strategy presentation focused on differentiating NESN’s content by platform.
    • Researched best practices and platform behaviors
    • Audited current NESN content
    • Created recommendations for platform-specific tone, format, and audience focus

  • I also researched additional platforms and apps to help NESN expand its digital footprint.
    • Reviewed audience demographics, capabilities, and content fit
    • Proposed new platform opportunities to leadership in December

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Museum of Fine Arts, Boston

At the MFA, I worked on digital marketing initiatives that connected audiences with the museum’s online store and strengthened its overall digital presence. My role combined analytics, content creation, and strategy to enhance user experience, engagement, and brand storytelling.

Key Responsibilities

  • Executed data-driven digital marketing campaigns using Semrush insights to enhance user experience and boost engagement across platforms

  • Produced high-performing TikTok and Instagram content leveraging trend analysis and audience insights to increase brand visibility

  • Conducted in-depth keyword research and SEO audits to strengthen organic search performance and improve content discoverability

  • Analyzed blog and website metrics via Google Analytics and Semrush to inform future content strategy and optimize performance

  • Managed a three-month editorial content calendar, aligning social, blog, and campaign initiatives with museum-wide objectives

  • Collaborated across marketing, e-commerce, and creative teams to ensure cohesive messaging and timely campaign delivery

  • Optimized BigCommerce workflows by identifying UX pain points, troubleshooting technical challenges, and recommending data-informed improvements

  • Supported digital marketing efforts for Van Gogh: The Roulin Family Portraits and Witness: Humanity – The Art of John Wilson exhibits

E-Commerce Organic Marketing Intern: Spring Term (January - April 2025)

Major Projects & Achievments:

City of Boston: Planning Advisory Council

Communications and Design Intern: Spring Term (January - April 2025)

At the City of Boston Planning Advisory Council, I contributed to communications and design initiatives that strengthened public engagement and supported key citywide planning projects. My work blended visual storytelling, community outreach, and digital strategy to highlight Boston’s development efforts and neighborhood stories.

Key Responsibilities

  • Designed and developed Instagram and blog content to engage residents and communicate city planning updates

  • Named and supported Mayor Wu’s Anti-Displacement Action Plan by strategizing the messaging, gathering feedback, and organizing cross-departmental collaboration

  • Created interactive reports and visual narratives using ArcGIS StoryMaps to communicate complex urban planning data in accessible ways

  • Assisted with copywriting, layout design, and content scheduling to maintain consistent messaging across digital platforms

  • Collaborated with city planners, designers, and communication staff to align storytelling with broader planning initiatives