This page showcases the internship experiences that have shaped my path in marketing, PR, and communications. From the Museum of Science and NESN to the Museum of Fine Arts, Boston, and the City of Boston, each role strengthened my ability to think strategically, create compelling content, and bring meaningful stories to life through digital media and brand development.
Career Work
Museum of Science, Boston
Social Media Collegiate Intern: Summer Term, Fall Term, & Spring Term (June 2025 - Present)
At the Museum of Science, I manage and grow the Museum’s presence across Instagram, TikTok, YouTube, Facebook, Threads, X, and BlueSky. My work focuses on creating engaging, mission-aligned content that supports the Museum’s STEM storytelling and expands its digital reach.
Key Responsibilities:
Produce, edit, and publish daily content across 8 platforms, including a science-focused microblog series
Track and analyze performance metrics (reach, engagement, video views, follower growth) using Sprout Social and Excel
Translate data insights into strategy recommendations and collaborate with teams to deliver cohesive, mission-driven content
Host and write daily science micro-blogs to increase consistency and audience engagement
Major Projects & Achievements:
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To strengthen engagement during off-times and posting gaps, I developed a 6-day-per-week microblog series featuring:
— Question of the Day
— Climate Fact of the Week
— Fun Fact of the Day
This series improved predictability, boosted daily learning moments, and contributed to an almost 15% increase in daily engagement across the Museum’s platforms. -
I expanded the Museum’s Instagram broadcast channel to 2k subscribers, increasing visibility and engagement with our audiences. By promoting the channel across social platforms and integrating it with existing campaigns, I helped strengthen the Museum’s digital reach.
• Grew the Instagram broadcast channel to 2,000 subscribers
• Coordinated promotions across multiple social platforms
• Improved engagement and audience interaction on broadcast content -
I proposed the adoption of Substack as a new newsletter extension and targeted engagement channel after researching its demographics, capabilities, and strategic fit for the Museum. I presented the platform pitch to senior leadership, received approval, and now lead the strategy and execution of the new Substack app.
• Directed and manage the app's content and growth strategy
• Promoted the launch across other social platforms
• Achieved 500%+ growth in engagement and subscriptions within the first week
Microblog created by me that reached nearly 70k views and Hank Green engaged.
At NESN, I support the strategy, planning, and execution of social content across all major platforms. I work closely with production, marketing, and digital teams to ensure that social output aligns with broadcasts, themed campaigns, and live coverage for the Red Sox, Bruins, Penguins, and Pirates.
Key Responsibilities
Build and update cross-platform content calendars and organize creative assets for daily and campaign-driven posts
Coordinate with internal teams to align social strategy with live games, broadcasts, promotional pushes, and tentpole moments
Monitor league, team, and competitor channels to identify trends and opportunities
Support campaign execution and help track, organize, and share content plans through planning meetings and post-campaign recaps
Manage community engagement through Sprout Social by replying, liking, and interacting with fans and related accounts
Major Projects & Achievements:
Social Media Planning/Strategy Intern: Fall Term (October 2025 - Present)
NESN (New England Sports Network)
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I significantly improved NESN’s community management workflow on Sprout Social—reducing the message backlog from 1.2 million to 7,000.
• Actively responded to comments, messages, and mentions
• Built stronger audience relationships through consistent engagement
• Helped streamline the platform’s overall response and moderation system -
I have created a range of social assets, including:
— Patriots Trading/Popular Stats graphics
— 310 to Left Vodcast promotional graphics
These pieces support NESN’s storytelling across team coverage and digital formats. -
Currently developing a full strategy presentation focused on differentiating NESN’s content by platform.
• Researching best practices and platform behaviors
• Auditing current NESN content
• Creating recommendations for platform-specific tone, format, and audience focus
This will be presented to the digital team in December. -
I am also researching additional platforms and apps to help NESN expand its digital footprint.
• Reviewing audience demographics, capabilities, and content fit
• Proposing new platform opportunities to leadership this December
Museum of Fine Arts, Boston
E-Commerce Organic Marketing Intern: Spring Term (January - April 2025)
At the MFA, I worked on digital marketing initiatives that connected audiences with the museum’s online store and strengthened its overall digital presence. My role combined analytics, content creation, and strategy to enhance user experience, engagement, and brand storytelling.
Key Responsibilities
Executed data-driven digital marketing campaigns using Semrush insights to enhance user experience and boost engagement across platforms
Produced high-performing TikTok and Instagram content leveraging trend analysis and audience insights to increase brand visibility
Conducted in-depth keyword research and SEO audits to strengthen organic search performance and improve content discoverability
Analyzed blog and website metrics via Google Analytics and Semrush to inform future content strategy and optimize performance
Managed a three-month editorial content calendar, aligning social, blog, and campaign initiatives with museum-wide objectives
Collaborated across marketing, e-commerce, and creative teams to ensure cohesive messaging and timely campaign delivery
Optimized BigCommerce workflows by identifying UX pain points, troubleshooting technical challenges, and recommending data-informed improvements
Supported digital marketing efforts for Van Gogh: The Roulin Family Portraits and Witness: Humanity – The Art of John Wilson exhibits
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Revitalized the MFA Shop’s TikTok and Instagram presence through trend-driven content and strategic promotion.
• Increased TikTok followers from 30 to 400 and total likes from 800 to 25.3K
• Created a video that reached 160K views, driving significant traffic to the MFA Shop
• Achieved measurable engagement growth across multiple campaigns -
Completed a 2025 Museum Website Competitor Report, analyzing site architecture, header organization, and content structure.
• Provided insights into collaboration visibility and exhibit placement across competitor sites
• Informed strategic recommendations for improved UX and SEO alignment -
Conducted a comprehensive audit of product pages and user navigation, identifying missing descriptions, broken links, and out-of-stock listings.
• Developed a 2025 Shop Product Info Tracker to streamline updates and improve user flow
• Enhanced internal communication on product accuracy and UX quality
Major Projects & Achievments:
City of Boston, Planning Advisory Council
Communications and Design Intern: Spring Term (January - April 2025)
At the City of Boston Planning Advisory Council, I contributed to communications and design initiatives that strengthened public engagement and supported key citywide planning projects. My work blended visual storytelling, community outreach, and digital strategy to highlight Boston’s development efforts and neighborhood stories.
Key Responsibilities
Designed and developed Instagram and blog content to engage residents and communicate city planning updates
Supported the Mayor’s Anti-Displacement Action Plan by coordinating meetings, gathering feedback, and organizing cross-departmental collaboration
Created interactive reports and visual narratives using ArcGIS StoryMaps to communicate complex urban planning data in accessible ways
Assisted with copywriting, layout design, and content scheduling to maintain consistent messaging across digital platforms
Collaborated with city planners, designers, and communications staff to align storytelling with broader planning initiatives
